Case study · Quick Commerce
One source of truth for 1,500+ users: scaling BI at Zepto
Building a 26-member analytics team and a BI platform across 270+ KPIs during Zepto’s hyper-growth, with governance that raised data accuracy by 40%.
- Platform users
- 1,500+
- Standardized KPIs
- 270+
- Data accuracy
- +40%
Context
Quick commerce runs on thin margins and minute-level operations. Zepto was scaling fast across grocery and fresh/perishable categories, and every team needed trusted numbers quickly.
Team
I built and led a 26-member analytics team spanning multiple business verticals. At the time it was one of the largest analytics organizations in the company.
Platform & governance
- Designed and scaled a BI platform serving 1,500+ users across 270+ KPIs, established as the company’s single source of truth.
- Implemented data governance and data catalogue standards company-wide, improving data accuracy by 40%.
Business analytics
- Inventory stock prediction for fast-moving perishables helped optimize working capital, cut wastage and prevent stockouts.
- Ads & Monetization: co-built the platform that opened a new revenue stream.
- Risk & fraud: built models to reduce payment fraud, refund abuse and discount abuse.
CEO office
I led data for CEO-office initiatives, including investor-relations data management and the data room for Zepto’s fundraising, which set out the company’s growth potential and market opportunity.