12+ years scaling analytics in hyper-growth consumer businesses

Logistics & Mobility · B2B/B2C — Analytics lead across Porter's core business lines.

• Own analytics strategy across Porter's core business lines, leading a 14-person team and owning hiring through Lead Business Analyst level.
• Implementing Compass — an analytics capability and responsibility framework spanning hiring through performance assessment.
• Introduced the Analytics Engineer role to build AI analytics capability in-house.

Data platform, governance & trust

• Architected Porter's Central Data Product — a unified warehouse and governance layer spanning all business lines.
• Shifted the org to self-serve analytics with a Metric Store and Semantic Reporting Layer — SQL-to-insight from 4 days to 2 hours, dashboard build from 7 days to 2, ad-hoc requests down 90%.
• Implementing AI-native analytics via MCP — connecting LLM agents to governed metrics so teams self-serve conversationally.
• Rolled out org-wide data governance, data catalogue and privacy & security standards — access controls, PII masking, metadata discovery and audit trails.

Growth, supply & risk

• Built demand/supply forecasting and led supply-management analytics, lifting Fulfillment Rate by 4%.
• Launched Porter Prime, a score-based supply-performance model adopted as a company-wide benchmark.
• Stood up risk & fraud analytics, reducing bad debt and revenue leakage.
• Cut Tickets per Order from 4 to 0.6.

Product & customer analytics

• Established the Product Analytics function — event instrumentation, tracking-plan standards and an A/B testing framework.
• Built a Customer Data Platform (CDP) for unified customer profiles and segmentation.

Quick Commerce · B2C — Grocery and fresh/perishable categories.

• Built and led a 26-member analytics team across multiple business verticals — one of the largest analytics organizations in the company at the time.
• Designed and scaled a BI platform serving 1,500+ users across 270+ KPIs — the company's single source of truth.
• Developed inventory stock prediction for fast-moving perishables — optimizing working capital, cutting wastage and preventing stockouts.
• Co-built the Ads & Monetization platform, opening a new revenue stream.
• Implemented data governance & catalogue standards company-wide, improving data accuracy by 40%.
• Built risk & fraud models for payment fraud, refund abuse and discount abuse.
• Led CEO-office initiatives — investor-relations data management and the data room for Zepto's fundraising.

NB-IoT, Satellite Communication · B2B

• Automated reporting and dashboards for the Sales organization, cutting manual effort by 85%.
• Led the NetSuite ERP implementation, improving operational efficiency by 15% and saving $250,000 annually.

E-Commerce, Reselling · B2B2C

• Automated product listing and category pages, driving 8% sales growth and 13% cross-category traffic growth.
• Designed monetization frameworks that lifted ad-slot utilization by ~80%.

Agri-Tech · B2B

• Founded and ran a digital agritech platform end to end (product, operations, GTM) — 650+ orders and ₹27L+ revenue in 6 months.
• Recognized by IIT BHU and featured in Dainik Jagran for industry innovation.

Ride-Sharing, Mobility · B2C, P2P

• Built a Customer Lifecycle Management (CLM) data platform, improving retention by 8% and engagement by 42%.
• Developed a fraud-detection and cancellation framework that lifted bottom-line profit by 6%.
• Designed referral and pricing models that drove 12% revenue growth and a 65% CAC reduction.
• Built a route-optimization algorithm that increased average ticket size 5x (₹250 → ₹1,100).